Lexus is a renowned luxury car brand known for its sleek design, advanced technology, and exceptional performance. As one of the top-selling luxury brands in the world, many people may wonder who exactly is behind the iconic Lexus emblem.
While some may assume it is an independent company, the truth is that Lexus is actually made by Toyota, one of the largest automotive companies in the world. But how did Toyota create and establish this highly successful luxury brand? In this article, we will explore the history and relationship between Lexus and Toyota, and delve into the details about who exactly makes Lexus vehicles.
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A Brief History of Lexus Car
Lexus is a luxury car brand known for its high-end and innovative vehicles. It is owned by the Japanese automaker Toyota and was created as a response to the luxury car market of the 1980s and 1990s. Let’s take a look at the brief history of Lexus car.
In the 1980s, Toyota recognized the increasing demand for luxury cars in the United States. At that time, luxury car brands like Mercedes-Benz, BMW, and Audi dominated the market. Toyota saw this as an opportunity to expand its offerings and compete with these established brands. They were also looking to shift their brand image from producing reliable but basic cars to high-end and luxurious vehicles.
In 1983, Toyota began its top-secret project called “Flagship One” to develop a luxury car brand. After millions of dollars and thousands of hours of research and development, Lexus was launched in 1989 as a separate brand with its own dealerships and marketing strategies.
The first Lexus car to hit the market was the LS 400, a full-size luxury sedan. It was designed to compete with the top luxury sedans in the market at that time. The LS 400 proved to be a game-changer for the brand, receiving critical acclaim for its exceptional engineering, quality, and luxury features. It was also significantly cheaper than its competitors, making it an attractive option for luxury car buyers.
In the 1990s, Lexus expanded its offerings with the launch of the ES 250, an entry-level luxury sedan, and the SC 400, a luxury sports coupe. Both cars were well-received by consumers, further establishing Lexus as a top contender in the luxury car market.
But it was the launch of the first-generation RX 300 in 1998 that really set Lexus apart from the competition. This mid-size luxury crossover was the first of its kind and became a huge success. It combined the luxury and comfort of a sedan with the practicality and versatility of an SUV. The RX series is still one of Lexus’s best-selling models to date.
In the early 2000s, Lexus continued to innovate and expand its lineup. The launch of the high-performance IS series in 2001 marked the brand’s entry into the luxury sports car market. The RX series also received a hybrid variant in 2005, making it one of the first luxury hybrid vehicles. This solidified Lexus’s commitment to environmental sustainability and fuel efficiency.
Today, Lexus offers a wide range of luxury vehicles, including sedans, coupes, convertibles, SUVs, and hybrid options. The brand has also focused on incorporating advanced technology and safety features in its vehicles, making them not only luxurious but also reliable and safe.
Who Makes Lexus?
Lexus is a luxury vehicle division of the Japanese automaker Toyota Motor Corporation. The brand was first introduced in 1989 and has since become synonymous with premium quality, advanced technology, and exceptional performance.
The idea for the Lexus brand originated in the 1980s when Toyota’s chairman, Eiji Toyoda, challenged his team to create a luxury car that would rival the likes of Mercedes-Benz and BMW. The team accepted the challenge and embarked on a mission to build a car that would exceed all expectations.
To achieve this, Toyota invested over $1 billion in a top-secret research and development facility in Aichi, Japan, where the brand’s first flagship vehicle, the Lexus LS, was developed. The LS was unveiled in 1989 at the North American International Auto Show in Detroit, and it took the world by storm with its innovative features, superior quality, and refined craftsmanship.
Today, Lexus vehicles are manufactured in several plants around the world, including Japan, Canada, and the United States. The brand has a global presence, with its products sold in over 80 countries and territories.
One of the key factors that make Lexus stand out is its commitment to excellence in every aspect of production. The brand employs a team of skilled engineers, designers, and technicians who work tirelessly to develop and refine every Lexus model to ensure that it meets the brand’s high standards.
Lexus is also known for its advanced technological innovations, which are incorporated into every vehicle. From its signature hybrid powertrains to its cutting-edge safety features and intuitive infotainment systems, every Lexus model is built to provide a superior driving experience.
In addition, Lexus prioritizes sustainable and eco-friendly practices in its manufacturing process. The brand has been a pioneer in the development of hybrid vehicles and is continuously investing in research and development to reduce emissions and create more sustainable transportation solutions.
Where Lexus Models are made
Lexus is a luxury vehicle brand under the renowned Japanese automaker, Toyota Motor Corporation. The brand was launched in 1989, and since then, it has become one of the most prestigious and popular luxury vehicle brands around the world. Lexus vehicles are renowned for their superior quality, advanced technology, and elegant designs.
But have you ever wondered where these exquisite cars are made? In this article, we will explore the various locations where Lexus models are manufactured and assembled.
As a Japanese automaker, it is no surprise that the majority of Lexus models are manufactured in Japan. The first Lexus vehicle, the LS 400, was produced at the Toyota Tahara Plant in Aichi Prefecture, Japan. The Tahara Plant is considered as the brand’s global manufacturing hub and produces a variety of Lexus models such as the LS, GS, IS, and ES.
Toyota also has other plants in Japan that produce Lexus models such as the Lexus LFA, a high-performance sports car, which was manufactured at the LFA Works plant. Additionally, the Miyata Plant specializes in producing Lexus hybrid models, such as the popular RX 450h and NX 300h.
Lexus also has production facilities in North America. These plants are responsible for manufacturing Lexus models for the North American market and other countries outside of Japan. The Toyota Motor Manufacturing Canada (TMMC) plant in Cambridge, Ontario, produces the Lexus RX SUV. This plant is also Toyota’s largest manufacturing facility outside of Japan.
In the US, the Toyota Motor Manufacturing Kentucky (TMMK) plant in Georgetown, Kentucky, produces the Lexus ES sedan. The TMMK plant is the first manufacturing plant in the US to produce Lexus vehicles, and it also produces the Toyota Camry and Avalon models.
Lexus has a presence in Europe through its production facility in the United Kingdom. The Toyota Motor Manufacturing UK (TMUK) plant in Derbyshire produces the Lexus CT compact hatchback and the luxury NX crossover. The TMUK plant also produces the Toyota Auris and Avensis models.
As the largest automotive market in the world, China is vital to Lexus’ global strategy. The Lexus ES is the only model currently produced in China, at the Toyota Motor Manufacturing China (TMMC) plant in Zhejiang Province. This plant was established in 2004 as a joint venture between Toyota and its Chinese counterpart, Guangzhou Automobile Group.
In 2019, Lexus announced its decision to expand its manufacturing footprint to Mexico. The Toyota Motor Manufacturing de Baja California (TMMBC) plant in Tijuana, Mexico, will be responsible for producing the Lexus NX and the Toyota Tacoma pickup truck. This move is part of Toyota’s plan to increase production capacity in North America.
Most Popular Lexus Models and Price
Lexus is a luxury vehicle division of the Japanese automaker Toyota. It was founded in 1989 and has since become one of the most popular luxury car brands in the world. Known for its exceptional build quality, advanced technology, and elegant design, Lexus has a loyal fan following and a reputation for offering some of the best luxury cars in the market.
Here are some of the most popular Lexus models and their prices:
1. Lexus RX
The Lexus RX is the brand’s best-selling model and has been in production since 1998. It is a mid-size luxury crossover SUV known for its spacious interior, smooth ride, and high-quality materials. The 2021 model starts at $45,170 and goes up to $56,510 for the top trim level.
2. Lexus ES
The Lexus ES is a mid-size luxury executive car, which has been in production since 1989. It is known for its comfort, reliability, and advanced safety features. The 2021 ES starts at $40,000 and goes up to $45,100 for the top trim level.
3. Lexus LS
The Lexus LS is a full-size luxury sedan that exudes elegance and sophistication. It has been in production since 1989 and is one of the longest-running Lexus models. The 2021 LS starts at $76,000 and goes up to $103,700 for the top trim level.
4. Lexus LC
The Lexus LC is a grand tourer coupe that was first introduced in 2017. It is known for its stunning design, powerful performance, and advanced technology. The 2021 LC starts at $92,950 and goes up to $98,500 for the top trim level.
5. Lexus UX
The Lexus UX is a subcompact luxury crossover SUV that was introduced in 2018. It is known for its fuel efficiency, agile handling, and upscale interior. The 2021 UX starts at $32,900 and goes up to $38,400 for the top trim level.
6. Lexus NX
The Lexus NX is a compact luxury crossover SUV that was first introduced in 2014. It is known for its sporty design, advanced technology, and comfortable ride. The 2021 NX starts at $37,010 and goes up to $46,860 for the top trim level.
7. Lexus RXL
The Lexus RXL is an extended version of the popular RX model, with a third row of seating added for extra passengers. It offers the same features as the regular RX but provides more space for families. The 2021 RXL starts at $47,200 and goes up to $57,850 for the top trim level.
8. Lexus GX
The Lexus GX is a mid-size luxury SUV that has been in production since 2002. It is known for its off-road capabilities, spacious interior, and upscale features. The 2021 GX starts at $53,250 and goes up to $64,735 for the top trim level.
9. Lexus RC
The Lexus RC is a compact luxury coupe that was first introduced in 2014. It is known for its sleek design, powerful engines, and luxurious interior. The 2021 RC starts at $44,125 and goes up to $75,000 for the top trim level.
10. Lexus LX
The Lexus LX is a full-size luxury SUV that has been in production since 199
In conclusion, Lexus is undeniably a luxury brand that has gained popularity and recognition worldwide. While some may speculate about the origins and production of Lexus, it is clear that it is a division of Toyota Motors.
The high-quality materials, advanced technology, and attention to detail make Lexus vehicles stand out in the market, and it is all thanks to the precision and expertise of Toyota’s engineers and designers. Whether it is a Lexus or a Toyota, both brands are committed to delivering exceptional vehicles that cater to the needs and desires of their customers. As a subsidiary of Toyota, Lexus continues to push the boundaries of innovation and luxury, solidifying its position as a leader in the automotive industry.
Frequently Asked Questions
Who owns Lexus?
Lexus is owned by the Japanese automaker Toyota Motor Corporation.
How did Lexus come into existence?
Lexus was created by Toyota in response to the luxury car market’s demand in the 1980s and 1990s, with the aim of competing with established luxury brands like Mercedes-Benz and BMW.
When was the first Lexus introduced, and what was it called?
The first Lexus, the LS 400, was launched in 1989 as a full-size luxury sedan.
What set the LS 400 apart from its competitors when it was introduced?
The LS 400 received critical acclaim for its exceptional engineering, quality, luxury features, and competitive pricing compared to other luxury sedans on the market.
What was the significance of the RX 300’s launch in 1998 for Lexus?
The launch of the RX 300, a mid-size luxury crossover, marked a significant success for Lexus by combining the luxury of a sedan with the practicality of an SUV, establishing the RX series as a best-selling model.
How has Lexus contributed to environmental sustainability?
Lexus introduced hybrid variants of its models in the mid-2000s, demonstrating a commitment to environmental sustainability and fuel efficiency.
Where are Lexus vehicles manufactured?
Lexus vehicles are manufactured in various plants around the world, including Japan, Canada, the United States, the United Kingdom, China, and Mexico.
What is the starting price range for Lexus models?
Lexus offers a range of models with starting prices typically ranging from approximately $32,900 for the UX to $103,700 for the LS, depending on the model and trim level.
What makes Lexus stand out in terms of manufacturing and technology?
Lexus is known for its commitment to excellence, advanced technological innovations, and sustainability efforts in manufacturing. It consistently strives to deliver a superior driving experience.